From October 2024 to January 2025 actress Joanna Page and her spaniels Lola and Bess helped us share the benefits of an ACANA Classics diet.
Joanna Page created four beautiful reels demonstrating her devotion to her dogs and their central role in her family. The topics covered included the pleasure in Autumnal walks, the joy of Christmas and the importance of great nutrition and rotational feeding for dogs. Her energy and enthusiasm shines through in each film as does her love for her dogs. Each reel includes a dinner time shot with Lola and Bess enjoying some ACANA Classics Prairie Poultry, Red Meat and Wild Coast. Joanna references their 50% meat content including fresh meat as well as wholesome grains, fresh fruit and vegetables in the audio.
The campaign launched across Facebook, Instagram and YouTube and is being strengthened with ongoing Creator Generated Content (CGC). Timed to coincide with the much-anticipated Gavin & Stacy Christmas Finale on BBC1, the campaign was very successful. So far, we have hit 4.7 million impressions and reached an audience of 1.4 million people. The campaign has also achieved 1.6 million engagements, helping to continue raising awareness of ACANA Classics in the UK.
To view the reels, please visit the ACANA Instagram feed here.
